In this article, I’ve explained how you can perform keyword research which will help you to rank your blog, website, or content in the top search results. Keywords are the most important part of search engine optimization to gain more traffic to your content. We can simply say keywords are those words that most of people used to search on websites to find a particular topic.
In the following example, you can see I searched for “medium” which is called as keyword here. So, whenever anyone is searching for a word or phrase on search engines that is a keyword. And if you want to publish your content over the internet, you have to do keyword research to find out the most searched keywords that have less competition so you can rank in the top search results.
Whenever you search for a keyword on search engine, you will get a Website URL as a output as highlighted below. It may be a domain or subdomain. And sometimes you will see that long website address which will contain / to divide its path. So, the path starts after the original domain is called as a slug. If you want to rank top in search results then you have to add the most searched as well as related keyword in the slug.
The second part of the search result is the Website title. So, whenever you are writing a blog or publishing a web page. Make sure to add your most searched and related keyword in the title too.
The main part of the search result is the page description. Whenever you are publishing content, make sure that the description should contain the related information that others are searching for, and also add the most searched keyword here too. In short, to rank your content top of the search result, you have to repeat your keyword everywhere like a slug, page title, page description, tags, etc.
I hope now you have a clear understanding of the importance of keywords in search results. Now let’s find out a few tools from which you can get these keywords.
Google Keyword Planner: This is the most used keyword research tool used by SEO experts. Here you can search for the keyword for which you are planning to write content. You will get suggestions for the keywords in the Keyword (by relevance) option and from here you can choose those keywords only which have high monthly searches and low competition. If there is high competition and low monthly searches then there will be very less chances of gaining traffic for your content.
Google Keyword Planner URL: https://ads.google.com/intl/en_in/home/tools/keyword-planner/
Keyword Tool: Just like google keyword planner, this is also an alternative method for keyword research. But this tool requires a subscription for advanced information about the keywords. You will get the most searched keyword ideas for multiple websites in this single tool like Google, YouTube, Bing, Amazon, etc.
Keyword Tool URL: https://keywordtool.io/
I tried explaining basic information about search engine optimization in this article. But this is not a sufficient way to rank. To rank on search engines, you have to list your website and its content on the search engines. To list your website on Google, you have to add your website to Google Search Console. Like this, there are various tools to list websites on different-different search engines. And to list websites, you have to submit a website’s sitemap which should be updated regularly. I will try to cover this topic in future posts.
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